Sustainability

The feeling of new clothes is improved when you know the item was made with respect for the earth and the people who crafted it. For many years, the fashion industry followed a linear model: taking resources, making products, and even creating waste. Now, we see a positive shift toward a circular model, where every […]

The London look is shifting. It is moving away from fast fashion toward well-thought-out collections with meaning. Fashion is no longer just about what is in style for a season, it is about creating a lasting wardrobe that reflects your values. Many people own too many clothes. Recent data from WRAP shows that the average […]

When you look at your wardrobe, it is easy to focus on the silhouette or colour of your clothes. However, the real value of clothing lies in the materials used to make it. As the global fashion industry shifts toward transparency, choosing the proper sustainable fabrics for clothing has become a priority for the conscious […]

Have you ever considered how your clothing choices can help protect the Earth? British fashion is changing as more people choose durable clothing over fast fashion. In 2026, over 57% of UK consumers prioritise sustainability when buying clothes. This shows that eco-friendly practices are becoming important. This change encourages the fashion industry to move away […]

Hey there, trendsetters and eco-warriors! If you’re all about strutting your stuff in style while saving the planet, you’ve just stumbled upon your new fashion haven – Clotho London What’s the Buzz About Clotho London? We’re not your average fashion blog. We’re the go-to spot for all things chic, sustainable, and oh-so-London. Imagine a place […]