69b Boutique is a London-based sustainable fashion shop founded in 2011 on Broadway Market. It brings together designers who meet rigorous standards for ethical production and transparency. The store stocks clothing, footwear, accessories for women and men, homeware, ethical gifts and jewellery; all sourced from socially and planet-friendly brands. They vet every stockist for fair labour practices and sustainable materials.

69b Boutique offers online shopping, UK delivery and click-and-collect from their Hackney store located at 69b Broadway Market, London E8 4PH. Their in-store services include styling appointments, mending and alterations. For shipping, they use compostable or recyclable packaging and offset carbon for larger orders. They aim to reduce waste by stocking limited quantities and encouraging circular fashion through resale of pre-loved pieces.