Author Archives: Abigail Duncan
How Are Sustainable Clothes Made
The feeling of new clothes is improved when you know the item was made with respect for the earth and the people who crafted it. For many years, the fashion industry followed a linear model: taking resources, making products, and even creating waste. Now, we see a positive shift toward a circular model, where every […]
What Style of Glasses are in Fashion?
When you enter a coffee shop in Shoreditch or get on the Tube, people first notice your face. For a long time, glasses were just for helping us see. Now, they are a key accessory for your style. A recent consumer report shows that 60% of Britons now prioritise sustainability when buying fashion items, such […]
How Can a Clothing Brand Be Sustainable
The London look is shifting. It is moving away from fast fashion toward well-thought-out collections with meaning. Fashion is no longer just about what is in style for a season, it is about creating a lasting wardrobe that reflects your values. Many people own too many clothes. Recent data from WRAP shows that the average […]
Top 5 Sustainable Fabrics for Clothes
When you look at your wardrobe, it is easy to focus on the silhouette or colour of your clothes. However, the real value of clothing lies in the materials used to make it. As the global fashion industry shifts toward transparency, choosing the proper sustainable fabrics for clothing has become a priority for the conscious […]
Best Sustainable Clothing Brands in the UK
Have you ever considered how your clothing choices can help protect the Earth? British fashion is changing as more people choose durable clothing over fast fashion. In 2026, over 57% of UK consumers prioritise sustainability when buying clothes. This shows that eco-friendly practices are becoming important. This change encourages the fashion industry to move away […]
The Good and The Bad – Unveiling Both Sides Of Cosmetic Injections
Cosmetic injections have become a popular choice for those seeking to enhance their appearance without undergoing surgery. From Botox to dermal fillers, these treatments can address a variety of concerns, including wrinkles, loss of facial volume, and thin lips. However, like any cosmetic procedure, there are both advantages and disadvantages to consider. In this article, […]
Under Armour Teams Up with James Heal to Tackle Fibre-Shredding Woes!
Big news on the sustainable fashion front – Under Armour has joined forces with James Heal to tackle the menace of fibre-shredding in our activewear. Don’t let the tech talk overwhelm you; we’ve got the lowdown in plain English on why this partnership is a game-changer for your workout wardrobe. Let’s dive in! Understanding the […]
London Fashion Week Unveiled: Trends You Can’t Miss from the Front Row!
Did you catch the latest fashion frenzy at London Fashion Week? We’ve got the inside scoop on the trends that stole the show, and trust us, you won’t want to miss out on these fashion gems. No runway jargon, just the hottest styles presented in a way that’s as easy as shopping for your next […]
London’s Style Revolution: Fashion Trends Transforming the Sustainable Scene!
Ready to ride the wave of style that’s not just chic but eco-friendly too? We’ve got the lowdown on the fashion trends shaping London’s industry, making sustainability the new black. No fancy fashion jargon, just the deets you need to stay in the loop! 1. Thrift Store Treasures Take the Lead As highlighted by London […]
The Lowdown on Eco-Friendly Fabrics: Sustainable Styles for the Win!
Hey there, trendsetters and eco-warriors! If you’re all about strutting your stuff in style while saving the planet, you’ve just stumbled upon your new fashion haven – Clotho London What’s the Buzz About Clotho London? We’re not your average fashion blog. We’re the go-to spot for all things chic, sustainable, and oh-so-London. Imagine a place […]









