Reformation is a leading sustainable fashion brand that blends effortless, vintage-inspired design with eco-conscious practices. Renowned for its feminine silhouettes, the business crafts high-quality women’s clothing, chic wedding and occasion dresses, premium denim, footwear, and accessories. Dedicated to environmental transparency, Reformation utilises innovative, eco-friendly textiles, deadstock fabrics, and repurposed vintage garments to drastically minimise its environmental footprint. By calculating and tracking the environmental impact of every product through its proprietary RefScale tool, the brand successfully offers style-conscious consumers a trend-led, transparent, and completely carbon-neutral alternative to mainstream fast fashion.