Ethical Kind is your everyday luxury inspired by a personal journey to promote an equitable and regenerative future.

Our founder, Lily Chong, was born in the UK. When she was five, she moved to Hong Kong to live with her single mother and grandparents in their village home in the New Territories, Hong Kong.

It was at her grandparent's home, she first experienced Silk's nurturing and comfort. She later uncovered her family lineage; her great-grandparents were silk farmers in South China. It explained the many silk duvets and garments she saw at her grandparents' home. They were marital gifts to them.